I've worked across healthcare, pharma, hospitality, and logistics, designing products for environments where people need to make confident decisions and systems need to work reliably. Most recently, I designed Human–Machine Interfaces (HMIs) for industrial machines used in pharmaceutical and food packaging, helping operators understand complex information quickly and consistently across multiple interfaces.

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Outside client work, I'm drawn to the same kind of challenge: making complex systems easier to understand. I co-founded Nidoly, a platform that helps people coordinate shared responsibilities across modern family structures, and designed BRIDGE, a platform that improves access to higher education through mentorship and trusted educational resources for first-generation students, migrants and people from low-income families.

Before moving into UX, I worked in online marketing. That's where my interest in behaviour and decision-making began: not what people say they'll do, but what they actually do under real conditions. That's still the question behind every product I design.

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Currently open to full-time and part-time opportunities.